The Company
invigilatorPlus entered the crowded online exam proctoring market lacking a distinct corporate identity, which limited their emotional connection with audiences—tertiary education administrators and students.
To solidify their identity, they collaborated with Melotti Content Media (for messaging) and Font & Swatch (for visuals). This partnership redefined invigilatorPlus as a brand balancing reliability, innovation and approachability.
Through the development of a Corporate Identity handbook, invigilatorPlus established a unified framework guiding both internal culture and external messaging.
The results: 150,000 website hits, 30,000 new users, and a 35% returning visitor rate.
The Problem/Opportunity
As a new entrant, invigilatorPlus needed to differentiate itself in a highly competitive market. Their existing identity lacked clarity and emotional appeal, limiting engagement with both administrators (who value trust and reliability) and students (who seek a supportive, user-friendly experience).
They needed a Corporate Identity to:
- Unify internal direction and employee behaviours.
- Forge an emotional connection with key audiences.
- Stand out as an innovator in online education technology.
The Solution
Melotti Content Media and Font & Swatch crafted a Corporate Identity to clarify invigilatorPlus’ purpose and communicate it visually and verbally.
- Audience Segmentation Workshop
- Administrators: Reliability and support.
- Students: Privacy and a stress-free experience.
This insight led to a purpose-driven message: providing a secure, innovative, and supportive proctoring solution for institutions and students alike.
- Corporate Identity Handbook Development
A 40 to 100-page handbook served as a foundational guide for invigilatorPlus’ mission, visual consistency and tone of voice, ensuring unified messaging and a shared internal culture. - Implementation Support
- Logo & Icon: A dynamic “i+” symbol representing progress and trust.
- Colour & Typography: A blend of confidence and inclusivity.
- Verbal Identity: Confident, supportive language resonating with all audiences.
- Cultural Impact
This identity provided a “communication compass” for invigilatorPlus, guiding employees, enhancing morale, and ensuring consistent internal and external messaging.
The Results
invigilatorPlus emerged as a purpose-driven leader in online proctoring, appealing to both administrators and students. Key metrics reflect the transformation:
- Website Traffic: 150,000 hits and 120,000 unique visitors.
- Engagement: 40% bounce rate, 5 pages/session, and 3:45 average session time.
- Conversions: 1,200 inquiries, 5% website conversion rate, and 30% proposal conversion rate.
Cultural and Organisational Benefits
The Corporate Identity handbook fostered cohesion, operational clarity, and motivation, aligning staff with invigilatorPlus’ mission.
Font & Swatch and Melotti Content Media transformed our Corporate Identity, enabling us to communicate purpose with clarity and confidence. This handbook is now essential for our cohesive, purpose-driven culture and market presence.
