Content marketing is a powerful type of marketing because it’s centred around identifying customer needs and producing engaging and informative pieces that fulfil them.
But how do you do that? Start by choosing the right types of content and publishing them in the right place at the right time to engage, entertain and educate your audiences.
So then, how do you know what types of content are effective and when is the best time to create and publish them in a way that your customers will pay attention?
To guide you, listen to Chris in this podcast episode where he shares the range of different content ideas that you can produce across multiple touchpoints.