2020 sucks… so far. It’s been a real challenge for everyone, businesses and people alike. But, like with any obstacle: we can dwell and whinge, or we get smart and rise above it. It all comes down to taking proactive action.
I personally want to rise, and I want everyone to rise with me and Melotti Media.
So, I’m going to share my 10 suggestions on how to reclaim 2020 in the post-COVID era (that I’m using myself).
Prefer to listen, rather than read? Here’s the Podcast summary!
What do you mean, #Reclaim2020?
Well, most people are just waiting to see what happens. There’s a lot of holding back and accepting the slow movement. I totally understand why. But, we’re only halfway through the year, which means there’s still lots of time left to not make this year a complete write-off.
So, it’s time to take action, rather than succumb.
Here are 10 ways to help reclaim 2020 for you and your business.
(1) Start with your team
If you’re a sole trader, you’re probably a little more agile, but you are your own team. So, get yourself excited both as your employee and business owner.
(2) Rejig your strategy and plan
Doing this will provide you with a much stronger and more relevant “compass” when navigating this period.
For more, see Content Marketing Planning and Copywriting Strategy.
(3) Apply for awards
Most require a simple submission or some votes – so, use these as a springboard to get in front of people and share a relevant story. Just make sure you have a good award writing copywriter.
(4) Share human moments
What I mean is, take team photos of you all bonding together again, or perhaps two customers sharing a coffee and a cake. You may celebrate a few staff birthdays that were missed or take some snaps of your first meeting back in the office.
Whatever it is, use your social media to rehumanise the human bond – it’s compelling content and an appealing message.
For more, see What is Human To Human Marketing?
(5) Reach out to past clients
Passion and drive are infectious, and you may rekindle a spark between you that could lead to strengthening these relationships.
For more, see Why you shouldn’t forget about your current clients.
(6) Make upgrades
Nothing jolts a business into gear than something exciting and shiny!
(7) Run a specific Marketing campaign
Use marketing to gain re-engagement right now – you’ll thank yourself later.
(8) Demonstrate your adaptations
It’s just another reassuring message to put out there to get clients coming back in your door.
To read more, see 5 Marketing Tips To Do Post-COVID.
(9) Proactively connect with your audience
Content is more important than ever right now. Don’t neglect your audience when they’re looking for your brand.
(10) Get help!
Speaking of which…
How Can Melotti Media Help You?
Perhaps you’re time poor and spread thin, or writing may not be your expertise.
So, let us take care of your message marketing, copywriting and content marketing needs!
For more information or to speak to a quality marketing copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au.
Our Message Marketing services can sharpen your words into achieve your goals, today.
Christopher Melotti
Melotti Media | Copywriting & Message Marketing Bureau
www.melottimedia.com.au
Let’s book a time to chat!
