Written by the The Melotti Media Team, checked by Christopher Melotti
As the Australian sun comes out and the BBQs start to fire up, you can bet your budgie smugglers that Christmas is just around the corner!
You can also be sure that most businesses will start to wind down for the year.
Between Christmas parties and endless holiday planning, most put a stop to their content marketing during December, or at least slow down significantly.
But not the expert marketer!
Expert marketers recognise that December offers much more than a time to give gifts and welcome the festivities; it's a golden opportunity to get ahead of the game and nail your content marketing.
Why Content Marketing in December?
No doubt, enjoying the December period is important and it’s extremely valuable to look back on the successful year that was. However, the fact that most companies slow down during December means two things:
- There is a major void left in the content marketing space, and
- Potential customers have more time to consider what you have to say.
As challenging as it can sometimes be, the festive season in Australia presents a fantastic time to take your content marketing to the next level.
So, grab your thongs (the footwear, of course), throw on your Santa hat, and let’s Jingle All the Way as we show you how to navigate your December marketing with these engaging content ideas.
Here’s 7 December Content Marketing Ideas
1. Build a Christmas content calendar
A great way to make your content marketing sparkle and to ensure you have a structured plan in place this December is to create a detailed content calendar that aligns with the holiday season.
The best way to do this is to think of your December content marketing plan as an advent calendar, with each new day revealing a Christmas surprise for your audience.
Whether it’s actionable tips and tricks for your industry, or free giveaways, each piece of content should have two key features:
- It should have a Christmas or holiday twist, and
- It should serve your overarching content marketing strategy.
Not only does this provide significant value to your audience who are thirsting for interesting content during the holiday break, but if you are consistent, it is a great way to build anticipation and engagement amongst your audience. Not to mention, an advent calendar is a refreshing way to map out your marketing plan for the month.
2. Festive visual or video content
The holiday season is the perfect time to create some eye-catching visuals to showcase your brand.
While the minds of your audience shift to images of warm weather, beach days and BBQs by the pool, now is the time to showcase your products or services with a summer twist.
The point of ensuring that your video content is seasonal and festive is to keep your brand relevant and connected to your customers through a contemporary lens.
That’s why it may also be a good idea to create a fun holiday-themed video featuring your team – it could be as simple as a Christmas card message in video form.
Whatever you choose to do with your video content marketing this December, remember that it’s a fantastic outlet to evoke emotions and leave a lasting impression on your audience, especially when it’s relevant to current events or seasonal themes.
3. Use of seasonal Christmas keywords
In the same way that seasonal themes add a touch of trendiness and relevance to your video content, seasonal keywords ensure that your brand is easily found during the holiday season. By incorporating festive keywords into your content, you can ensure that your website and social media platforms are optimised for holiday-based searches.
In other words, Christmas and festive keywords are key to leading your audience straight toward your content in December.
Whether it’s:
- December marketing tips,
- Christmas gift ideas,
- festive decorations,
- holiday recipes,
or anything related to the Christmas festivities, seasonal keywords are sure to make your December content easily discoverable.
4. Embracing the holiday spirit in your brand voice
Beyond using SEO keywords, it’s important to refine your brand’s Tone of Voice and Messaging ahead of your December Marketing content rollout.
The Christmas holidays are all about personal connections, gratitude and generosity and your brand voice should reflect that. Whether it’s through witty wordplay or simply an extra level of Christmas cheer, infusing a touch of holiday spirit into your messaging is key to building an authentic connection with your ideal audience.
Remember, the more authentic and relatable your content marketing is during December, the more likely it is that you will be able to attract and resonate with your audience.
5. Prioritise promotional content and seasonal discounts
‘Tis the season for giving, so what better time to ignite a spark of generosity in your content marketing than December?
When crafting your December marketing content, consider implementing Christmas promotions such as seasonal discounts or limited-time festive deals. The Christmas period quickly becomes a shopping frenzy so it’s important to create a sense of holiday urgency with persuasive and strategic Sydney copywriting.
If you really want to take your December content to the next level, sprinkle some holiday magic into your promotions.
It could be as simple as “12 Days of Savings”, which mimics the “12 Days of Christmas” or even “Santa’s Secret Sale.” The key is to make your audience feel like they’re unwrapping a Christmas gift every time they engage with your brand and its promotional material.
While Santa is spending his days finalising a list of his own, December is a great time to nurture your email list.
This December, consider crafting a festive email or newsletter campaign that not only showcases your holiday offerings but also works to build brand relevance.
By implementing some of the tips we’ve discussed above into your emails, such as:
- festive themes,
- Christmas keywords,
- and seasonal promotions,
your emails will quickly become a content funnel that converts!
7. Holiday eBooks and podcasts
With so much already on their plate, your audience has extraordinarily little time during the year to dive into long-form marketing content.
However, the holiday period may be the first time of the year that your audience has had the chance to lie on the beach with an eBook or go on a long walk while taking a deep dive into a podcast.
Creating long-form content such as eBooks and podcasts during December not only establishes your brand as an authority but will give your audience something meaningful to engage with during the festive season.
What’s more, is that what your audiences engage with over the holiday period is likely going to guide their spending habits as they move into the new year. So, when your audience starts to think along the lines of “New year, new me” that’s exactly when you want to be offering a valuable and well-thought-out solution to their challenges.
Not sure how to optimise your December Content Marketing?
We know you want to be inspired to create festive December content that leaves your audience in awe. But if content marketing creation isn’t your primary skill, it’s best to reach out to experts for help.
Quality Sydney content marketers and copywriters, like our team at Melotti Media, have the power (that is, knowledge, skills and experience!) to create the marketing content in November that will make your business stand out from the rest.
We are not only versatile when it comes to incorporating marketing strategy, but we also understand the role copywriting plays in content marketing success – which is important to unlocking numerous opportunities for your business!
So, while creating engaging content in December is extremely important for your business, you don’t always have to do it yourself.
Trust us as your strategic Sydney Copywriters to work on your content and deliver thrilling results—this Christmas and beyond!
How can Melotti Media help you with December Marketing?
To engage your customer and achieve ongoing business success this December, you need a powerful brand message, quality December copywriting and consistent content.
However, this is easier said than done.
You may find that you’re time-poor and spread thin in December. Or you still have a lot of unanswered questions. No need to worry!
As your Sydney Copywriters, Message Marketers and Brand Strategists, we can assist you with your content marketing in December while you focus on what matters to you – growing your Australian business.
Let’s start earning the results your business deserves! To speak to your trusted message marketers and Australian copywriters, email us at enquire@melottimedia.com.au or phone 1800 663 342.
