Written by The Melotti Content Media Team, checked by Christopher Melotti
Content marketing is pointless.
There’s absolutely no use in trying to build a relationship with your customer. Even with an expert by your side, it just won’t work.
Besides, even if it did work, who wants more customers anyway?
Just kidding - April Fools!
Content marketing is of course one of the most powerful strategies for attracting, engaging and converting your ideal customer – and there’s no better time than April to redirect your strategy and boost your marketing efforts.
As the leaves turn golden and the weather starts to cool, know that April is a particularly good time for Australian businesses to use content marketing to their advantage.
Why April?
April marks the beginning of the end – it’s part of the final stretch before the end of the financial year (EOFY), making it a pivotal time for businesses to assess their marketing strategies, implement the last remaining pieces of their budget and ensure they're on track to meet their annual goals.
Plus, April presents several unique opportunities for brands to engage with their audience and drive impactful marketing campaigns.
Think about it – from April Fools to Easter Celebrations and Anzac Day – Australian consumer behaviour during April is heavily influenced by events and holidays. This offers your business the chance to tap into that collective customer sentiment with well-targeted content marketing campaigns.
Crafting a well-thought-out content marketing strategy is essential for Australian businesses looking to make the most of April’s opportunities.
That’s exactly why we’ve taken the time to compile this article, exploring 5 Tips for a Foolproof April Content Marketing Strategy.
Don’t be made a fool this April, instead, begin to wind up the 2023/24 financial year with a Content Marketing strategy that generates the results your business needs to thrive!
But before we look at the 5 tips, let’s start with an important question…
Why Content Marketing?
To get the marketing results you want for your business, it’s important to understand why content marketing is so effective and why it is where you should be directing your focus this April.
To answer that, we need to start with a definition:
Content marketing is defined as the creation, production and distribution of informative and entertaining media pieces (like blogs, videos and photos). It is used to:
- raise awareness about your brand,
- increase customer engagement,
- attain more customers, and
- drive more revenue.
Got it! Then, what is a content marketing strategy?
A content marketing strategy is the guiding principles you use to direct and create your content taking into account your brand’s ideal market positioning, core messages, and audience preferences among many other factors.
When implemented well, a content marketing strategy allows you to become a relevant thought leader in your industry or niche – giving you an edge against competitors who haven’t yet built rapport with your customer base.
Now, let’s dive into the 5 Tips for a Foolproof April Content Marketing Strategy.
1. Assess Your Marketing Budget Before EOFY
With Easter chocolates lining the shelves, April Fools’ jokes in the air, and Anzac Day fast approaching, April is a surprisingly busy time for Australians filled with plenty of seasonal content marketing opportunities.
By assessing and planning your marketing budget now, you can ensure you’re ready to seize these opportunities for your business.
So, before the end of the financial year (EOFY) on June 30, Australian businesses need to take a good look at their marketing budget – after all, this will dictate the resources that they have available to implement the following 4 tips.
Start by asking yourself:
- Do we have excess funds that we can afford to spend on content marketing?
- Are we short on funds, meaning we need to be more strategic and directed with our content marketing efforts?
- Is our budget in a place where we can continue our current content marketing strategy as usual?
One of these scenarios likely describes your current situation.
Determining which one is most relatable is key to your content marketing success this April as the scope and scale of your content marketing strategy is solely dependent on the amount of marketing dollars you have available to spend.
That is not to say you can’t succeed with a smaller marketing budget, simply that having context about your marketing budget can help you make the best decisions moving forward.
So, gather your team, crunch those numbers, and get a clear picture of your marketing budget sorted before EOFY sneaks up on you. This will ensure that you’re poised to make waves with your content marketing efforts this April and leave a lasting impression on your audience.
2. Create a content marketing plan from now until EOFY
Again, let’s start with a definition.
What is a Content Marketing Plan?
A content marketing plan is a blueprint that determines how you will implement your content marketing strategy in April and beyond. In other words, a content marketing plan outlines the structure of your April content and the various content marketing channels that will be used.
Ultimately, creating a content marketing plan from April until June 30 is a crucial step for Australian businesses to maximise their marketing efforts and finish the financial year with a bang.
Marketing success during April, with its array of seasonal festivities, is particularly dependent on a clear marketing plan, helping you map out how your business will approach:
- Easter,
- April Fools Day,
- ANZAC Day, and
- any other major events.
Whether you’re aiming to boost sales, increase brand awareness, or foster customer loyalty, a comprehensive content marketing plan allows you to align your content with these goals and provides a structured approach to your efforts.
This is why Step #1 is so important.
While you may have grand visions for your marketing plan, it must be achievable and aligned with your marketing budget, an approach that allows you to get the most out of every dollar and ensure that every piece of content serves a purpose.
From engaging blog posts to informative email newsletters, your content marketing plan should include a diverse range of marketing channels tailored to the platforms your target audience spends most of their time on.
By strategically scheduling your content across several channels, you can maintain a consistent presence throughout the coming months, capturing the attention of your audience at every touchpoint from April to EOFY.
3. Create an April Seasonal Campaign
At this stage, you’re probably wondering:
How do I get the most out of the festivities during April?
It’s a great question, and the answer is simple – a seasonal marketing campaign.
A seasonal marketing campaign revolves around a seasonal theme, concept or message that seamlessly integrates into your brand's digital, video, experiential and social marketing efforts.
Its purpose is to capture the seasonal attention of your audience, leave a lasting impression and drive them to interact with your business.
Here are three April content marketing seasonal campaign ideas to get you started.
- April Fools’ Day
Celebrated on the 1st of April, April Fools Day is a chance for your brand to unleash its creativity with a playful campaign that snatches your audience’s attention. Just as we did at the start of the article, use the day as a chance to surprise and delight your audience, encouraging lighthearted engagement with your brand. - Easter
Usually observed in April, Easter presents an opportunity for brands to tap into the spirit of renewal, new life and celebration. Whether through heartfelt messaging or simply just easter bunny and easter egg designs being displayed across your content, use this tie as a chance to resonate with your customer’s subconscious and evoke feelings of joy and togetherness. - Anzac Day
Anzac Day, commemorated on April 25th, holds significant cultural and historical importance in Australia and New Zealand. While it’s essential to approach this day with sensitivity and respect, use this day of remembrance to honour the Anzac spirit and pay tribute to the sacrifices of servicemen and women. These campaigns are a great way to express gratitude, support charitable causes, and unite your audience with a shared feeling of remembrance.
4. Gather Feedback and Iterate Your Content Marketing Strategy
Your content marketing strategy is not meant to be set in stone – as times change and audiences evolve, so too should your content marketing approach.
To ensure that your content marketing strategy is not only effective this April but continues to convert customers as the year progresses, you must gather constant feedback from your audience and use this data to adapt your marketing approach.
April is a particularly opportune time for gathering feedback because enough time has elapsed since the start of the year to collect meaningful data and insights.
If you assess your content marketing efforts for the year too early you may be misled due to a lack of data, however, April not only provides you with over 90 days of data, but it also lets you adapt your strategies for the majority of the year.
To gather feedback, analyse the sentiment of your ideal customer (which, if you aren’t sure use this guide to determine your ideal customer) base through:
- surveys,
- focus groups,
- checking your Google reviews, and
- monitoring social media comments.
Then, with the data you gather from these outlets you’ll be able to comfortably draw two conclusions about your content marketing:
- What’s working, and
- What isn’t working?
From here, you have the direction you need to refine your content marketing strategy for April, the remainder of the financial year and the start of the next financial year as well.
But remember, feedback is only as useful as how it is applied.
5. Seek the help and advice of a content marketing expert like Melotti Content Media.
At Melotti Content Media, we know you value your customer base, which is why you want to deliver outstanding content marketing this April.
The challenge is that content marketing may not be your primary skill in which case it will quickly become a time and resource burden for your business.
The good news is that you don’t have to approach content marketing strategy alone, instead, it’s best to reach out to a team of trusted experts for assistance.
Quality Sydney content marketing strategists and copywriters, like our team at Melotti Content Media, have the power (that is, knowledge, skills and experience!) to create the April content you need to make your business stand out from the rest.
Not only do we have the local knowledge to base your marketing around events like April Fools and Anzac Day, but we also have the strategic know-how to set you on the right path as well as the expert copywriting skills to make your April Seasonal Campaign as compelling as possible.
In other words, we’ll nail your content marketing strategy this April and ensure your customer base flocks toward your business.
Trust us as your strategic Sydney Copywriters to work on your content and deliver thrilling results—this April and beyond!
How can Melotti Content Media help you with April Content Marketing?
To boost your business revenue and close out the financial year with a bang, you need a quality April content marketing strategy backed up by expert copywriting.
However, this is easier said than done.
You may find that between Easter Celebrations and the Anzac Day holiday, you’re time-poor and spread thin in April. Or you still have a lot of unanswered questions. Don’t worry – we’re here to help!
As your Sydney Copywriters, Message Marketers and Brand Strategists, we can strategise and implement your content marketing in April while you focus on what matters to you – growing your Australian business.
Let’s start earning the results your business deserves! To speak to your trusted message marketers and Australian copywriters, email us at enquire@melottimedia.com.au or phone 1800 663 342.
