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Marketing

The Guide to Organic Content Marketing to Fuel Ongoing Business Growth

Written by The Melotti Content Media Team, checked by Christopher Melotti Let’s cut straight to the chase. Today, customers ONLY choose you if: They know you They understand you They respect you. They trust you. Do you know what ticks all four of these? Organic content marketing. Organic content raises your profile, so customers become aware […]

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September Content Marketing Tips: 9 Questions to Blossom Your Creativity

Written by The Melotti Content Media Team, checked by Christopher Melotti September is upon us, which means Spring is here. Yes… SPRING! With Spring comes new life, colour and warmth. So, we think this is the perfect opportunity to breathe those very things into your marketing. Here are 9 questions to help prompt your content this

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August Content Marketing Tips: Injecting Humour into Your Marketing Strategy

Written by The Melotti Content Media Team, checked by Christopher Melotti If there’s one thing Aussies (and honestly, most people worldwide) love more than a good cuppa – it’s a good light-hearted chuckle. So – that’s what we’ll talk about this August to inspire your content. Yep, we’re diving headfirst into the delightful domain of humour

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July Content Marketing Ideas: Your Content Strategy for the Second Half of the Year

Written by The Melotti Content Media Team, checked by Christopher Melotti Content is King. It’s the foundation of all modern-day marketing. Just take a look at these stats according to Forbes: 90% of marketers include content in their marketing strategies In 2024, the content marketing industry will be worth an estimated $600 billion Content marketing increases

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June Content Marketing Checklist: June Tips for the End of Financial Year

Written by The Melotti Content Media Team, checked by Christopher Melotti Congratulations to all of you! You’ve nearly made it to the end of another fantastic year – and what a year it has been! Okay, okay, don’t worry! You haven’t woken up in December. We know time flies these days, but not that fast! Of

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May Madness: Content Marketing Checklist for Australian Brands To Boost Sales

Written by The Melotti Content Media Team, checked by Christopher Melotti Get ready to unleash the madness! Yes, that’s how we’re welcoming you to May. Because when it comes to content marketing, May is your moment to go all out. Why, you ask? Okay – let’s list down a couple of things coming down this month:

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Cash Flow vs Marketing Investment: How You Can Have Both!

Written by The Melotti Content Media Team, checked by Christopher Melotti In times of economic uncertainty, investing in marketing might seem counterintuitive, but it’s actually when you need it most. While your competitors may begin to scale back, maintaining your marketing efforts can yield higher returns on investment, foster customer loyalty, and crucially, keep your business

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5 Tips for a Foolproof April Content Marketing Strategy

Written by The Melotti Content Media Team, checked by Christopher Melotti Content marketing is pointless. There’s absolutely no use in trying to build a relationship with your customer. Even with an expert by your side, it just won’t work. Besides, even if it did work, who wants more customers anyway?  Just kidding – April Fools! Content

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The Ultimate Guide to Branding and Digital Marketing for the Australian Cybersecurity Industry

Written by William Eisenhuth of the Melotti Content Media Team, checked by Christopher Melotti The Australian cybersecurity industry is booming right now. With technology usage at an all-time high there has never been so much demand for cybersecurity services, which is why in 2023, the Australian Cybersecurity Market size was estimated at USD 5.99 billion. While the growing

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Engaging Audiences in Easter: 5 March Content Marketing Tips

Written by The Melotti Content Media Team, checked by Christopher Melotti It’s March. As the weather begins to cool (finally) and with Easter just around the corner, it’s time for Australian businesses to consider creating and implementing some egg-citing content for their marketing channels. Why now? Well, for what seems like the first time all year,

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