How a Copywriter Helps Unlock HubSpot’s True Potential

HubSpot is a powerful and innovative piece of marketing software.

That’s why you chose it, after all!

As you know, it helps businesses acquire, nurture and retain customers through its inbound methodology, content marketing strategies, Flywheel approach and website solutions – all by optimising your marketing practises.

There’s a catch to this, however.

HubSpot doesn’t work without sufficient quality content to fuel it. Its success in adding value to your business lies in the creation of written content that attracts, engages, informs and delights a target audience.

This is where a copywriter completes the missing piece of your HubSpot strategy.

By empowering content with words, a Hubspot certified freelance copywriter can help you offer the most out of HubSpot’s tools and resources so you can accomplish bigger results.

Here’s how and why.

You love HubSpot.

It’s a proven tool that delivers results as an “all-in-one” solution to attract visitors, convert leads and maintain loyal customers.

You or your HubSpot Agency may specialise in the strategy and implementation, as well as support and assistance in bringing about this success.

But there’s an important part that missing: “Who’s going to create the actual content?”

Creating the actual content is where HubSpot users often hit a snag. But it doesn’t have to be the case.

How can you unlock HubSpot’s true potential?

After you and your team have devised the powerful marketing strategy, it’s time to put HubSpot to work.

However, for HubSpot to be able to boost marketing efforts and impress your customers, you have to “insert content here” into the HubSpot machine.

Content pieces such as EDMS, blogs, video scripts and landing pages:

Drive the workflows
fill HubSpot’s Content Management System (CMS) to publish content to target audiences.

A white label copywriter can help you do this.

That’s because…

Content creation is the ultimate inbound marketing practise in HubSpot

Strategy, implementation and support is one thing, but who’s going to create the content you need to bring the results to life?

This includes:

blog posts
digital websites and landing pages
social media posts
videos and podcasts,
newsletters and emails
webinars
branded content
e-books
webinars
infographics

And much more.

By creating top-notch, HubSpot compliant content, you can grow your audience, develop a strong presence and establish authority.

What role does content creation play in HubSpot?

Content creation helps drive your marketing efforts, allowing you to engage customers and nurture quality relationships that are profitable for your business.

HubSpot’s automation system pushes out content to the right people at the right time and by interacting with the content, people continue to move through the HubSpot workflow towards the goal.

The challenge, though, is cutting through the noise.

Unfortunately, there’s just so much content clutter these days due to the efforts of many brands to cope with the ever-evolving needs, preferences and habits of consumers.

To stand out, you need a good copywriter who can effectively harness the power of words to deliver a message that works in harmony with your HubSpot Strategy.

See: Content Marketing and Strategy

Why is a copywriter essential in optimising HubSpot’s success?

Quality content (not just “space filler”) is key to your success – both in the use of HubSpot and your marketing strategy as a whole.

For more, read: why 2020 is the year for better content marketing (or else!)

It’s therefore essential for a HubSpot user to have an excellent copywriter at hand.

Here are the reasons why:

(1) A copywriter creates a consistent brand voice and message.

Consumers nowadays are more critical and knowledgeable, with high expectations. To capture their interest and gain their trust, it’s important to embody your brand’s tone and image in all of your inbound methodology efforts. Having consistent content throughout the target audience’s buying process is essential.

(2) A copywriter can help boost the brand’s influence.

HubSpot has automation and marketing tools that enable you to reach, attract and engage the right personas. A copywriter can help make a big difference in increasing the brand awareness and brand relevance of your business by producing content that meets the right needs.

(3) A copywriter helps drive SEO traffic.

HubSpot provides an avenue to help businesses become highly visible and searchable online. But, again, it’s good SEO content that triggers the algorithms and initiates people to pay attention and look for more information.

(4) A copywriter produces content that generates leads and improves conversions.

When customers are provided with valuable (informative and entertaining) content, they’re more likely to interact and trust the brand. This is essential in their decision to act. A good copywriter can also create a persuasive call to action that guides consumers towards what they must do next.

The benefits of copywriting for businesses are undeniable when it comes to creating content – as are the potential results.

What remains to be done now is choosing the right copywriter that will assist a HubSpot user like you unlock HubSpot’s full potential through content creation.

For more, see: what is white label copywriting?

How to hire the right copywriter?

Unfortunately, not every business wants to do their own copywriting inhouse.

A full-time content writer is expensive and isn’t the best use of your precious resources. But who will create your HubSpot content?

A HubSpot-certified freelance copywriter can help you.

Quality freelance copywriters with Marketing backgrounds are quality content writers who can help you create the right types of content (audio, visual or written) through their expertise and experience.

They offer many benefits without the ongoing costs of a full-time employee.

A freelance HubSpot copywriter offers you content creation services without the ongoing costs of a full-time employee.

See: How to hire a copywriter – the 7 steps your business should take

A copywriter will produce engaging HubSpot content while you focus on the bigger picture

While content creation is extremely important for you as a HubSpot user, you don’t always have time to directly see to it.

It’s best to reach out for help.

Since copywriting is a professional specialty, you can guarantee that quality copywriters are versatile when it comes to incorporating marketing strategy.

Furthermore, HubSpot certified freelance copywriters understand the role copywriting plays in digital marketing success (i.e. website copy, social media copy, blogs, articles, SEO, SEM, etc.), which is essential in leveraging the HubSpot platform effectively.

Just make sure you pick the right copywriter!

How can Melotti Media Copywriting help you?

To engage customers and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.

You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs!

For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au.

Christopher Melotti

Melotti Media Copywriting and Marketing Solutions
www.melottimedia.com.au

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