The Message Marketing Blog
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Does your brand’s messaging need refreshing?
Prefer to listen, rather than read? Here’s the Podcast summary! Communicating with your customers is a cornerstone of marketing – …
What Does a Copywriter Really Do for You?
Everyone’s heard of a “copywriter” or “wordsmith” or “ghost-writer”.
But what do they actually offer your business?
In this interview by Louise Booth – a personal branding coach from Hudson Digital – our very own Christopher Melotti shed light on the role of a copywriter and the ways they can bring so much additional value to organisations.
How Content Marketing Can Help Move Your Customers Up The Loyalty Ladder
Prefer to listen, rather than read? Here’s the Podcast summary! Businesses are always searching for more customers. While there are …
5 Ways You Can Get More Out Of Your Blogs And Leverage Their Full Content Potential
Blogs are one of the most common and effective forms of content marketing. Smart businesses today publish informative articles and …
7 Ways To Write Marketing Copy That Is More Than Just Words On A Page
Starting this blog, I suddenly remembered a line from Mad Men, a TV show I used to watch that followed …
10 Content Marketing Trends To Embrace In 2022
Can you believe how fast 2021 came and went? Neither can we! We’ve been so busy as Australia has …
The Do’s and Don’ts of Christmas Content Marketing
It’s that time of year again. The weather’s getting warmer, the shops are getting busier, families are coming together and …
How To Get Into The Christmas Copywriting Spirit
Ho ho ho! Christmas is an awesome time of the year – but it comes around REALLY fast. You’ve probably …
Content Is An Upside-Down Triangle: The Importance Of Good Flow In Your Copywriting
Let’s talk about your writing process. When you create content, how do you begin? Do you consciously decide what …
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