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10 ways how to reclaim 2020 for your business
Yep – we ALL get it. 2020 sucks… so far. It’s been a real challenge for everyone, businesses and people …
5 Ways To Improve Your Call To Action
What should people do after they’ve read, watched or listened to your content? Are you providing them direction?A “Call to Action”, …
What to do if your marketing goes wrong
As marketers, we do research, we conduct tests, we utilise AI and machine learning, previous experience and intuition – all …
How To Define Your Ideal Customers in 10 steps
Written by The Melotti Content Media Team, checked by Christopher Melotti Businesses need customers. B2B, B2C or both – customers provide the interest, attention, …
Everything You Need To Know About Buyer Behaviour
Have you ever wondered why fluctuations in sales occur? Or have you thought about the reasons why reviews and feedback online play a major part in people’s decisions? …
How To Develop A Marketing Message Strategy For Your Brand
Written by the The Melotti Content Media Team, checked by Christopher Melotti At the core of Marketing lies a strategy around …
How To Reconnect With Your Customer
Has your brand disappeared a little? Has your audience forgotten about you or are you not getting their attention like …
How to Re-Humanise Your Marketing
Marketing. It covers a huge range of practises today – both digital and traditional. But Marketing has also gone …
How To Create Effective Marketing Messages
Every marketing campaign and branding strategy revolves around communicating with an audience – this means your marketing must have a …