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The Message Marketing Blog

Valuable snapshots about Business, Marketing, Content and Copywriting success

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5 Reasons Why Good Copywriting Can Generate  Leads For Your Business

Businesses need customers.  In a typical brick-and-mortar setting, a business owner will decorate and arrange their store in a way that will attract lots of …

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How to correctly address your customers’ pain points

Connecting with your customer can be quite challenging.They are bombarded, time-poor and highly distracted. This means you have to connect …

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How does copywriting help a small business grow successfully?

Small business owners like you face a lot of challenges each day.   You must stay in business with limited resources, build relationships with new and existing clients, keep …

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How to brief a copywriter to get the best outcome (the first time!)

So, you need some well-written and cleverly chosen words to raise your brand’s profile in the marketplace and make more …

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The Importance of Copywriting in Digital Marketing

Written by the The Melotti Content Media Team, checked by Christopher Melotti Every business today is involved in digital marketing – one …

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Copywriting: SEO or Your Reader?

Content Marketing is all about your audience.But it’s also all about the search engines. We need people to read, watch …

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4 Elements that will give your content true power

Yes, yes… content is king. But as I keep telling my students in my Copywriting and Marketing Classes: engagement is …

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How to make your copywriting resonate more with the right people

People today are time-poor, easily distracted and have a short attention span. On the flip side, businesses are constantly producing …

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Why You Shouldn’t Forget About Your Existing Customers

Most businesses today are looking to increase sales and revenue. To do this, the default response tends to be about …

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