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How to learn about your customers: 8 ways to gain the most insight about Your Audience
Do you truly know your customer?Many businesses say yes, but then struggle to understand how to effectively communicate with them …
6 Business Situations When You Need A Freelance Copywriter
Your brand, your business and your products all have a unique story- and out there are people who are waiting …
How to Deal With Negative Online Reviews
Customers love reviews. They love to leave them – and even more, to read them when looking to make a …
Is Content Marketing Effective?
Businesses of all industries, sizes and shapes ask this very question all the time. Content marketing has grown in popularity …
5 Ways To Create Captivating Content For Your Precious Audience
Your message is one thing. But how you say it can be something else altogether; and it’s that gap …
7 ways to recharge your creativity and manage burn out
Creativity. It is a coveted but often underappreciated human ability. Everyone wants it because creativity can offer a business …
What does a copywriter do? The 10 Benefits of Copywriting Services
Communicating with your audience, whoever they are, is the cornerstone of marketing, and in fact, business as a whole. Regardless …
How to Use Data to Guide Your Decision Making
Data-driven marketing is a phenomenal leap forward for our practise, as it provides true insight into the marketplace and allows …
What’s More Effective: Face-to-Face or Content Marketing? (and why?)
Two of the most important activities that a business must do regularly are prospecting potential customers and re-engaging current ones. …
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