The Message Marketing Blog
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Introduction to Marketing – Part 8 : Distribution
Part Eight: Distribution Distribution is the fourth element in the marketing mix, dubbed as ‘Place’. Basically, it is everything involved …
All About Pricing Strategy
Pricing and customer value are closely linked. Basically stated, the value a customer places in a product and brand is …
The Marketing Environment
Environments Around An Organisation For marketing efforts to be successful, an understanding of the environments around an organisation is vital …
Introduction to Marketing
Marketing is a versatile, crucial and ever-changing organisational function. It is a practise that everyone should have at least a general …
All About Brand Strategy
Your brand is one of the most valuable elements of your business. Your brand establishes your tone and identity in …
Example: Why Businesses Need a Copywriter
Can you spot the error in the copy on this packaging? Here is a hint: it’s on the very …
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