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- How does your brand communicate?
- What messages do you send out to the people who matter?
- How do you want to position your business in the minds of customers?
That’s all Message Marketing – the marketing of messages.
With the advancement of digital and the growing number of brands in an already crowded space, it’s super challenging for your business to stand out and leave a lasting impression.
As people are incessantly bombarded with marketing today while hunting for content, it’s hard for them to distinguish the specific value you offer.
To thrive and keep your brand at the forefront, you need to articulate your message in a way that not only cuts through the noise but also resonates to build lasting relationships with customers.
It’s all possible through the practise of Message Marketing
That’s exactly what we do at Melotti Media – we are Message Marketers.
It’s about providing the perfect combination of fresh perspective, marketing expertise and quality copywriting to enhance your brand’s messaging and supercharge your business success in your space.
Let’s learn more about how you can harness Message Marketing effectively!
What is Message Marketing?
Message Marketing, a concept we pioneered at Melotti Media, is the business methodology and marketing practise of attracting, engaging and converting people through word-driven content powered by marketing strategy and tailored to address your audience’s specific needs.
Message Marketing empowers you to tell your brand’s story, communicate your value and foster strong connections by creating customer-relevant messages that inform, address pain points, answer questions and deliver solutions.
Message Marketing is the marketing practise of attracting, engaging and converting people through word-driven content powered by marketing strategy and tailored to address your audience’s specific needs.
Message Marketing is just another facet of modern marketing practise, just like content marketing, digital marketing and advertising are.
Why is Message Marketing different?
What makes Message Marketing more advanced than regular copywriting and content marketing services is that it doesn’t just equip you with well-chosen words that appeal to customers – Message Marketing also provides direction, impact and consistency that enable your audience to build a clear understanding of the value you offer.
Think of Message Marketing as copywriting backed by wholistic marketing strategy that is grounded by a customer-centric direction.
To effectively adopt Message Marketing as a solid foundation for all your marketing promotions and campaigns, there are four aspects involved.
What are the 4 elements of Message Marketing?
Message Marketing consists of four elements that work in synergy to:
- enhance your business’ marketing efforts and
- help you create phenomenal content that earns results.
1. Creative Direction
Creative direction ramps up your brand messages through imagination and innovative ideas.
At Melotti Media, we refresh and refine your current words to help you deliver engaging narratives that spark real engagement. Through Message Marketing, we enable you to produce captivating content that your customers care about.
For more, read: Does Your Brand’s Messaging Need Refreshing?
2. Marketing Consultation
Message Marketing isn’t Message Marketing without marketing consultation. This element provides strategic direction for your campaigns – clarifying goals, objectives and tactics in the process to align them with your content.
We do this at Melotti Media by developing your brand’s core messaging, voice and identity. As your Message Marketers, we first organise a strategy session to learn more about your business, then create a Core Messaging Document that serves as your brand guidelines for wording and messaging around your customers’ needs.
Curious about what it’s like to work with Melotti Media? Here’s what to expect.
3. Content Marketing Strategy
This element is where we review your omnichannel marketing approach and determine which channels and subjects best suit the delivery of your message.
With a content marketing strategy, we also map out how you can use your brand’s core messaging across your customers’ content journey: from awareness and consideration to conversion and delight stages.
Learn more about this by having a read of Guiding Your Customer’s Journey: How To Create Content For Awareness, Consideration, Conversion and Delight Stages.
4. Copywriting Services
Copywriting is the execution element that transforms your words into powerful messages which make a big impact on your audience. It allows you to really speak to people and communicate your products and services in a more compelling way.
With Melotti Media’s Message Marketing approach, our copywriting services are bolstered to produce enriched pieces of content that:
- strengthen your brand
- drive traffic
- engage the right people
- gather more leads
- gain authority, and
- increase sales.
Check out: What Does A Copywriter Really Do For You?
How to use Message Marketing in your business
To optimise Message Marketing successfully, it’s important to answer the golden questions of WHO, WHAT, WHY, WHEN, WHERE AND HOW.
• WHO
“Who is your target audience?”
Your brand’s message should communicate that what you do is for the best interests of your customers. As such, the first step to Message Marketing is identifying your target audience, including the goals and challenges they face.
By understanding what drives your customers, you’ll be able to create content that they can relate to and find value in.
• WHAT
“What is your Unique Selling Proposition?”
Message Marketing is all about differentiating your brand.
It’s a must, then, to identify your business’ unique value and the ways it addresses your customers’ pain points. When you have a clear understanding of the relevant value of your products and services, you’ll be able to effectively show why your brand is the ideal solution people are looking for.
• WHY
“Why do you do what you do?”
Your content should be grounded in your purpose so that you can effectively emphasise the unique value you deliver to improve your customers’ lives.
At Melotti Media, we take the time to delve into your business to ensure that Message Marketing is deeply rooted in your vision, mission and goals.
• HOW
“How can you deliver effective Message Marketing?”
When it comes to Message Marketing, it’s essential to be customer-centric. To capture attention and win trust, your message should be tailored to the needs of your target audience.
You can also utilise storytelling to deliver words that don’t just resonate but also compel people to take action.
• WHEN
“When should you create and deliver Message Marketing?”
The right timing and frequency also matter to the success of your Message Marketing.
You should deliver content whenever your target audience is ready and attentive, so they will be receptive to your brand messages.
• WHERE
“Where should your brand’s Message Marketing be seen?”
For Message Marketing to work, you must bring your messages to where customers are.
At Melotti Media, we enable you to build a seamless customer experience across every platform. This involves making your brand messages adaptable to allow you to meet and exceed customer expectations on different media channels.
Have a read of our blog: How To Create Effective Marketing Messages
How does Message Marketing contribute to business success?
Message Marketing doesn’t just amplify your brand message – it also takes your business to the next level by positioning your products and services as the best solutions in the market.
It also serves as a powerful slingshot to forward your business in a competitive landscape, allowing you to effectively communicate and present your brand as a leader in your industry.
To illustrate this further, here are the key benefits Message Marketing offers to help your business succeed.
1. Advantages of Message Marketing to your audience:
- Addresses your customer pain points by highlighting the solution they need with value-driven content that’s easily accessible
- Makes your brand more relatable, allowing you to build trust, connection and a long-term relationship with your customers
2. Advantages of Message Marketing to overall branding and marketing:
- Informs the audience about your business’ core offering in an appealing, relatable and memorable way
- Enhances your company’s image by showcasing its full personality
- Ranks your content higher on Google and other search engines by using SEO techniques
3. Advantages to the business’ bottom line
- Adds fresh insights, creative touches and marketing strategies that set your brand’s uniqueness to win more customers
- Maximises the ROI of your digital marketing investments by refining your messages in a more favourable light
- Bridges the gap between you and customers, persuading them to take action
Message Marketing solidifies your brand message to ensure that your business won’t fade into the background of your industry.
It also helps you navigate your way closer to your target audience, making sure that you are providing engaging, informative and value-adding content on your website copy, emails, ads, social media posts, product packaging or printed marketing collateral.
At Melotti Media, Message Marketing is what sets us apart – and it can be what sets your marketing apart, too!
We can help you reinforce your branding, entice more leads and achieve more growth by integrating Message Marketing with your business.
How can Melotti Media help you with Message Marketing?
Like us, we understand that you want to achieve business success through Message Marketing.
However, you may find that you’re time-poor and spread thin or you still have a lot of unanswered questions.
You don’t need to worry!
At Melotti Media, we can assist with all your Message Marketing and copywriting needs while you focus on what matters most to you – growing your business.
Let’s start earning the results your business deserves!
To speak to your trusted message marketers and copywriters, email us at enquire@melottimedia.com.au
We can sharpen your words to achieve your goals today!
The Melotti Media Team
Melotti Media | Copywriting & Message Marketing Bureau
www.melottimedia.com.au
