With the evolving demands (and expectations) of both B2B and B2C customers, and the constant growth of technology, there are so many things your business needs to pay attention to in order to keep up.
On top of all that, your marketing strategies must be constantly innovative to ensure that your brand continues to be valuable and relevant to your audience.
So, in 2020 – how do you do this all? By raising the standards of your content marketing.
Here’s what’s happening and how to get ahead this year.
Why is better content marketing so important now in 2020?
You need to give them a really compelling reason.
They’re bombarded and have short attention spans. They’re connected, informed and very picky.
You need to raise the bar if you want to reach them. That’s the cold, hard truth.
Today, your customers have so many options on where to spend their time and attention. Why should they choose you? Why should they care?
Why?
Because content marketing, when done properly, will clearly present you as the best solution to your target audience, without disrupting them. In other words, it’s on their terms and ends up almost being their idea to choose you.
When done well, content marketing will clearly present you as the best solution to your target audience, without disrupting them. In other words, it’s on their terms and ends up almost being their idea to choose you.
What is modern content marketing?
Through content marketing, you can engage consumers and explain why you’re relevant in their own lives.
But, unfortunately there is so much clutter and noise out there today that average visual, audio and written content just won‘t cut it any longer.
There’s no denying, then, that 2020 is a year for better content marketing.
Simple. Your audience is demanding high value at their fingertips in exchange for their precious attention and dollars.
If not, they move on or ignore it.
Luckily, we are surrounded by tools and technology that enable your business to easily align your marketing strategies with the consumers’ ever-changing habits, preferences and necessities.
What needs to be done now is to harness these changes and use them as an advantage to produce better content that targets the interest of your customers.
Your audience is demanding high value at their fingertips in exchange for their precious attention and dollars.
What are the 2020 content marketing trends to watch out for?
To help you achieve this, here are the hottest marketing trends that will assist you in moving forward with your content creation efforts this year:
Dynamic content, also called adaptive or interactive content, refers to the personalisation of your business’ content pieces using smart data and flexible formats.
By delivering content based on your consumers’ demographics, behaviours, needs and interests, you’ll be able to engage them throughout their whole buying process in a more tailored way.
For more information, read: What is Interactive Content Marketing?
2. Bite-Sized content
People love short, sharp and snappy educational content that’s interesting and entertaining. So keep it well-formatted and easy to consume.
3. Video content
According to HubSpot, 54% of consumers still prefer to see more video content from the brands and businesses they support.
As such, creating more punchy video content will allow you to share information with your target audience without losing their short attention.
Here’s an example of valuable video content.
4. Voice Search Content
The rising trend for smartphones and AI-powered assistants like Amazon Alexa and Apple’s Siri is driving the growing need to optimise content for voice search.
Read more: How to tap into the Voice Search Revolution.
5. Personality driven content
People are far more open to the quirky. In fact, they’re embracing it now. There is a growing trend for really niche content with huge personalities. Why? Because it’s not boring.
6. Audio Podcast Content
Similarly, the increasing interest in audio content that is consumable “on the go” is encouraging businesses like yours to adopt new methods of sharing entertaining and valuable content, such as Podcasts.
Listen to our Copywriting and Content Marketing Podcast here.
7. User–Generated Content (UGC)
Utilising User Generated Content (UGC) is a powerful and inexpensive way to market your brand. But it’s not easy to do.
UGCs acts as testimonials that your own users freely make to promote your business. They can be in any form like photos, videos, blog posts and social media posts.
How many of those does your business currently do?
Now that you’re aware of the modern content marketing trends for this year, ask yourself the following questions.
- “Is my content strategy up to date?”
- “How about my current copy, though?”
- “Is my business optimising the benefits of copywriting?”
It’s important to make sure that all your marketing strategies are agile enough to keep up with the fast-paced changes of the new decade.
How does copywriting assist in making your content marketing better?
- Words make the blogs and the website pages we read
- Words are used to write audio and visual scripts
- Words build AI Bot interactions
- Words set the foundation for interactive content
- Words are found in letters and EDMs
- Words are on all advertising, electronic and print
- And so on…
Words empower content, and it’s copywriting which creates this value through words.
All forms of content marketing (whether they are blog posts, social media posts, videos, podcasts, newsletters, webinars, e-books or infographics) need to convey a compelling and meaningful message that speaks to the pain points of your consumers.
Copywriting is a powerful marketing tool that takes advantage of words in delivering this message to help you reach your target audience and inspire them to take action.
See: What is Copywriting?
Of course, the success of copywriting in making your content marketing better lies in having the ideal copywriter.
How to hire the right copywriter?
However, not every business owner can do copywriting on their own. Small business owners often lack the time, ability and resources to do what needs to be done.
These shouldn’t hinder you, though!
Abundant copywriting services are available to cater to whatever your business needs. Utmost, we recommend hiring freelance marketing copywriters to fulfil this role for you.
Quality freelance copywriters with Marketing backgrounds are content writers who can help you create the right types of content (audio, visual or written) for your business through their expertise and experience.
They offer the above benefits without the ongoing costs to your business of a full-time employee.
See: How to hire a copywriter – the 7 steps your business should take.
A copywriter will produce engaging content while you focus on the bigger picture.
So, while content creation is extremely important for your SME or Corporate Company, you don’t always have time to directly see to it. It’s best to reach out for help.
Since copywriting is a professional specialty, you can guarantee that quality copywriters are versatile when it comes to incorporating marketing strategy.
Furthermore, freelance copywriters understand the role copywriting plays in digital marketing success (i.e. website copy, social media copy, blogs, articles, SEO, SEM, etc.), which is important in unlocking numerous opportunities for your business.
Just make sure you pick the right copywriter!
How can Melotti Media Copywriting help you?
We also know that you’re time-poor and spread thin, and it’s possible you still have a lot of questions regarding copywriting.
But you don’t have to worry!
At Melotti Media Copywriting, we can assist you with your content marketing needs while you focus on what matters most to you – growing your small business.
Let’s start by getting the results your business deserves using copywriting effectively.
For more information or to speak to a trusted copywriter, contact me now at chris@melottimedia.com.au.
I can sharpen your words to achieve your goals today!
Christopher Melotti
Melotti Media Copywriting and Marketing Solutions
www.melottimedia.com.au
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