Content Marketing

Written by The Melotti Content Media Team, checked by Christopher Melotti Words are free. But how you use them may cost you – or earn you. So when it comes to marketing, your messages are more than just words – they’re opportunities. They’re the key to connecting with your audience, building trust and turning attention into […]

Written by The Melotti Content Media Team, checked by Christopher Melotti What is a Go-To-Market (GTM) Strategy? With a solid GTM strategy, you’re setting yourself up to launch successfully and make a real impact in your industry! A go-to-market (GTM) strategy is your business-wide game plan for launching a new product or expanding your business into

Written by The Melotti Content Media Team, checked by Christopher Melotti Let’s cut straight to the chase. Today, customers ONLY choose you if: They know you They understand you They respect you. They trust you. Do you know what ticks all four of these? Organic content marketing. Organic content raises your profile, so customers become aware

Written by The Melotti Content Media Team, checked by Christopher Melotti September is upon us, which means Spring is here. Yes… SPRING! With Spring comes new life, colour and warmth. So, we think this is the perfect opportunity to breathe those very things into your marketing. Here are 9 questions to help prompt your content this

Written by The Melotti Content Media Team, checked by Christopher Melotti If there’s one thing Aussies (and honestly, most people worldwide) love more than a good cuppa – it’s a good light-hearted chuckle. So – that’s what we’ll talk about this August to inspire your content. Yep, we’re diving headfirst into the delightful domain of humour

Written by The Melotti Content Media Team, checked by Christopher Melotti Content is King. It’s the foundation of all modern-day marketing. Just take a look at these stats according to Forbes: 90% of marketers include content in their marketing strategies In 2024, the content marketing industry will be worth an estimated $600 billion Content marketing increases

Written by The Melotti Content Media Team, checked by Christopher Melotti Congratulations to all of you! You’ve nearly made it to the end of another fantastic year – and what a year it has been! Okay, okay, don’t worry! You haven’t woken up in December. We know time flies these days, but not that fast! Of

Written by The Melotti Content Media Team, checked by Christopher Melotti Get ready to unleash the madness! Yes, that’s how we’re welcoming you to May. Because when it comes to content marketing, May is your moment to go all out. Why, you ask? Okay – let’s list down a couple of things coming down this month:

Written by The Melotti Content Media Team, checked by Christopher Melotti In times of economic uncertainty, investing in marketing might seem counterintuitive, but it’s actually when you need it most. While your competitors may begin to scale back, maintaining your marketing efforts can yield higher returns on investment, foster customer loyalty, and crucially, keep your business