In the rapidly evolving world of digital marketing, long-form content has become a significant tool for businesses looking to improve their search engine rankings and engage more deeply with their audience.
With the increase in superficial AI-generated content and information overload, publishing long-form articles is among the best ways to:
- improve SEO rankings and boost visibility,
- showcase deep knowledge and expertise through content, and
- establish thought leadership in your niche and industry.
This is why we have been advocating for long-form content at Melotti Content Media.
Not only that – we also practise what we preach.
Since more audiences are seeking in-depth, well-researched articles that not only inform but also engage on a deeper level, we have leveraged long-form content to enhance our digital strategy.
With several long-form articles published across topics spanning marketing, branding, messaging strategy and even industry-related content, we are now seeing the results of all our hard work.
See our long form articles in action:
Our article, The Ultimate Guide to Business Communications and Content Marketing for Australian Engineering Firms, ranks right next to HubSpot for the keyword “business communications ultimate guide” .
Likewise, our long-form blog on branding strategy, The Ultimate Guide to Building a Successful Branding Strategy, ranks alongside HubSpot on the first page of Google search results for the keyword “branding strategy ultimate guide”.
Other long-form articles are also landing on top of Google search results – a testament to the power of long-form content combined with SEO copywriting expertise.
When it comes to industry-specific content, Melotti Content Media’s article, Why the Cyber Security Industry Needs Strong Branding as Robust as Your Protocols, ranks first for the search keyword “cybersecurity industry branding”.
The long-form piece The Complete Guide to Crafting an Effective Messaging Strategy also ranks third for the keyword “messaging strategy complete guide” – allowing us to be on top of search results for our niche.
Overall, Melotti Content Media observed a significant improvement in search engine rankings, positioning right after content giants for our target search phrases.
On top of SEO results, our content marketing service’s depth and quality have:
- attracted more visitors,
- increased dwell time and
- improved overall engagement metrics.
This strategic focus on long-form content not only sets us apart from competitors and the advent of generic content, but also establishes our brand as the go-to for relevant and in-depth information for branding, marketing and messaging strategy across industries.
Want to earn the same results with long-form content?
Long-form content is changing the content marketing landscape and now is the best time to leverage this content type to cut through the clutter and dwindling attention spans.
However, we understand this is easier said than done.
You may be time-poor and spread thin or simply don’t enjoy writing long-form content. But there’s no need to worry!
At Melotti Content Media, we can assist you in crafting audience-centric, SEO-friendly and strategic long-form content that audiences will love, and search engines will favour.
Let’s start earning the results your business deserves today! To speak to your trusted message marketers and Australian copywriters, email us at enquire@melottimedia.com.au or phone 1800 663 342.
Your Long-Form Content FAQs,
Answered
Long-form content typically refers to articles, blogs or guides that exceed 1,200 words, offering detailed insight into specific industry topics.
Long-form articles help increase website traffic, improve search engine rankings, enhance reader engagement and build brand authority – all of which contribute to higher conversion rates and customer retention.
It can be used as a marketing collateral to kickstart the customer journey or a sales collateral to warm leads and encourage them to work with you.
With a strategic Capability Document, the possibilities are endless.
Besides blogs and articles, long-form content can include whitepapers, eBooks and infographic long-form content (the perfect combination of in-depth and digestible marketing content!)
- a strategy session,
- expert-written copy and
- two rounds of on-brief edits.
Since we have a bespoke approach to Capability Document Development, the costs are always dependent on your unique requirements.
Feel free to reach out if you need a quote!
Since we have a bespoke approach to long-form copywriting at Melotti Content Media, costs can vary based on the scope and research required. However, investing in quality content generation significantly pays off in terms of SEO and engagement.
If you need a quote, feel free to reach out!
Yes – with the right prompts, AI Chatbots like ChatGPT can assist in drafting long-form content.
HOWEVER, remember that search engines are favouring long-form content as a response to the growing number of shallow and spam-like AI content. So, it’s best if the AI content is further refined and personalised by content writing experts.
