Data Privacy Copywriting Sydney
If you hold your customers’ personal data, they expect accountability and transparency in the event of data privacy issues. Is your business ready for data privacy issues that could arise?
At Melotti Media, our understanding of Australia’s Notifiable Data Breaches Scheme (NDBS) and EU’s General Data Protection Regulation (GDPR) allows us to support businesses with expertly crafted compulsory Sydney Press Release templates and notification emails.
With professional Data Privacy Copywriting, we ensure your business is prepared for Australian Privacy Law communications and customer notifications – giving you one less thing to worry about in the event of an emergency.
Can we ask you a few questions?
Are you not sure how to write company communications?
Do you not really enjoy writing PR releases?
Are you not earning results from your content marketing?
Is it hard to find the time to write your comms templates?
At Melotti Media, we solve all 4 of these for you.
We make it super simple too.
Think of us as your local marketing copywriters virtually next door.
Let’s set the scene here – read on.
With the EU's GDPR and Australia's NDBS, your business needs to be prepared.
This means that it’s important to have a public communication plan.
Being equipped with communication templates written for press releases and customer notifications enable you to be prepared should the worst happen and a data breach unfortunately occur.
In case there is a company data breach, you must write notifications to both the involved individuals and the Commissioner.
As Sydney Data Breach Copywriters and Press Release copywriters, we can help your business craft the necessary communications for public notifications.
What Chris Says
“With so many organisations holding private and sensitive data, sometimes breaches can occur. If and when this happens, the law requires you to notify all of the parties who are affected.
This can catch your organisation off guard, and lead to rushed press releases – which is not ideal.
Let’s work with you to effectively communicate your data privacy approach through clear and direct copywriting, so you’re always prepared.”
Data Privacy Copywriting Sydney
Data privacy has become a very prominent subject today – one that businesses can’t ignore.
Most organisations hold personal data in some form or another on their networks. With this comes the risk of data privacy issues that could arise at any time. Laws across the world now require you to notify everyone who may be potentially affected.
This is where we can help you write Sydney Press Release templates and notification emails, so you’re prepared.
What is Data Privacy Copywriting?
Data privacy has become a very important subject today – one that businesses can’t ignore.
Years of social media and collecting customer data for marketing campaigns have made the public concerned about their rights to privacy, especially during a breach.
This has also seen global Governments step in to intercede, and in 2018, they did. Australia launched the Notifiable Data Breaches Scheme (NDBS) and the EU established the General Data Protection Regulation (GDPR), to name two.
As a quick summary, the Australian NDB scheme introduces a compulsory requirement for all businesses to publicly notify each individual whose personal information is involved in a data breach which is likely to cause them serious harm. They must also notify the Australian Information Commissioner.
These compulsory PR notifications have to make people aware of the breach, and recommend what every person should do in response, to minimise any risk to them.
Often, data leaks like this are not intentional, and it can be a lack of understanding of both a business and its staff. However, this is not a reasonable defence and will cost your business, should it ever occur.
Most organisations hold personal data in some form or another on their networks, and if your business was to suffer from a cyber-attack or an accidental release of personal information, you are immediately required to notify your entire database of customers.
Detailed and carefully written data breach notifications are needed - therefore a professional Sydney PR writer like Christopher Melotti from Melotti Media can help.
Why does your business need Data Privacy Copywriting Services?
If a business data breach was to occur, on top of everything else that your business will need to do to fix the issue, you must contact those involved and suggest steps to help them protect themselves.
The majority of these people will be your customers, so it’s obvious how serious the potential fallout could be after they get that notification from you! Not to mention the costs involved and the PR storm that may follow.
A Data Breach Copywriter can help you write the PR communications and help your business soften the impact through well-written and carefully scripted copy. Better still, it’s smart to have a plan and some PR templates in place BEFORE anything ever happens. This way, if the worst should occur, you’re ready rather than scrambling around.
What are the benefits of Sydney Data Privacy Copywriting Services?
Increase Sales
Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.
Drive Traffic
Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.
Engage Your Audience
People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.
Gain Authority
Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.
Gather More Leads
Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.
Strengthen Brands
Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.
How does a Sydney Data Privacy Copywriter help your business?
If the unfortunate situation of a data concern was to arise, your business needs to be prepared with a data breach communications plan, as well as the right PR content and personalised messages to go out to all of those who may be affected.
To be compliant with the GDPR and the NDBS, we suggest:
- Preparing a response plan in advance so that if the worst should happen, your business can efficiently respond.
- Conducting regular training to bring your staff up-to-speed with these new requirements and the importance of data protection.
- Hiring a Sydney Data PR copywriter who can help you with all of the communication pieces you require, which includes the suggested remedies affected customers should take, as required by the law.
A Sydney Data Privacy Copywriter like Christopher Melotti can prepare templates for your business to have ready, or help you during the situation to provide guidance and communications to your customers.
How do we help your business?
How can Melotti Media help you?
To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent marketing content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all your Data Privacy Copywriting needs!
For more information or to speak to a quality copywriter to get the results your business deserves, contact us today.
Ok, you're interested. What happens next?
Fantastic! You’re making a great decision. So, here’s how we can work together
We discuss your needs and propose a solution.
You love it and we begin writing.
We produce phenomenal content for you.
Approve, publish and be proud!
Let's connect your audience with quality copywriting
Hear From A Client
"His natural and authentic approach is a breath of fresh air...”
“From the moment you talk to Chris you feel very comfortable. His natural and authentic approach is a breath of fresh air. Highly knowledgeable and a true gentleman. Thanks so much Chris for all your help."
Mark Fitzpatrick - Mortgage Broker
How we've helped our clients
Why choose Melotti Media?
We do Content Marketing and Copywriting right
At Melotti Media, we believe we are different... because we are different.
- It’s in the way we offer personalised service.
- It’s in the way you can rely on quality each and every time.
- It’s in the way we offer you great value and tailored solutions.
- It's even in the way we smile every day as we do what we love!
- But most of all, it’s in the way that we care about you.
Because when your business succeeds, so does ours - and that’s a really nice thought!
Melotti Media is a Sydney Content Marketing Agency with a team of Australian Copywriters who can work locally or remotely to meet your marketing needs and support your business’ success.
Copywriting Services FAQs
Simple (and that’s because we make it simple for you).
Copywriting is a strategic form of marketing that involves consolidating and articulating your messages to achieve business goals.
Learn how our copywriting services work for your business right here!
Quality copywriting helps brands like yours articulate their marketing messages, build more demand for their products or services, make them relevant to more customers and so much more!
It all depends on what content, what situation and the industry you’re in.
However, with the right strategy (which we provide at Melotti Media) and high-quality writing (that we also provide), effective results can be seen in the form of more website visits, more enquiries, better marketing collateral, better business communications and more.
The best part is that your content generates results for years – that’s why copywriting services are a smart business investment.
If you want to effectively communicate with your customers and keep your brand relevant, then investing in quality copywriting is important.
A professional copywriter will help you tell your brand’s story effectively, connect with your customers and produce content that your audiences will love. Read the 6 Practical Reasons Why You Should Invest In Quality Copywriting here.
When it comes to how much a copywriter charges, it all depends on these six factors:
- The copywriting project scope
- The nature of your copywriting project
- Who the copywriter is
- The time frame for project delivery
- How many rounds of changes
- The copywriting value on offer
To some extent, yes. With the right prompts, you can get AI Chatbots to do the initial research and create copy, messaging and content pieces such as social media posts, emails, newsletters and blogs for you.
But there are some limitations and challenges to using AI Copywriting tools like ChatGPT, Jasper and Bard. Because these tools are designed to create content out of the information they gather online, there is always a risk of getting copy from other businesses – thus making AI-written copy susceptible to legal issues and unsuitable for commercial purposes.
This means you need to take time to edit AI-generated content to personalise it and avoid plagiarism issues. So, yes, you can use ChatGPT to write your first draft faster, but you need to be extra cautious about publishing its material.
No problem! Choose your business goals here and we’ll show you the perfect copywriting service solutions that match to achieve those goals.
Or, you can simply email us at enquire@melottimedia.com.au or call 1800 M MEDIA (1800 663 342) and we can talk you through it.
Absolutely! We love to chat. Email us at enquire@melottimedia.com.au or call 1800 M MEDIA (1800 663 342) and we’ll explain things in the context of your business.
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