Let's explain Product/Service Core Messaging© development
Here's how we build your product’s messaging guidelines with wording, tone and communication style to educate your customers and raise appeal.
So, you're considering a
PRODUCT/SERVICE CORE MESSAGING DOCUMENT©
with Melotti Media
You’re making an excellent choice!
This is something we specialise in.
We’ve helped so many organisations refine their product marketing, articulate their service value and develop succinct messaging that summarises exactly what their products/services are and what benefits they provide.
Bring your product strengths to life through the power of words!
A Product/Service Core Messaging Document© is your communication guidelines for presenting and promoting a product to a target audience.
Convey your product or service’s most compelling attributes to make it relevant to the people who matter most.
This is exactly what our Product Core Messaging Document can do for you!
We articulate your products/services’ value, as well as provide you with a short and snappy marketing document that you can use to pitch your product or service and inspire your customers to pay attention.
First: what IS a Product/Service Core Messaging Document© ?
Our Product/Service Core Messaging Document will help you translate your product or service’s value into sharp and comprehensive words that resonate with your target customers.
It contains your brand’s overarching statements that define all of the relevant attributes, features and benefits that your customers will gain from your product or service.
Think of it as a product-specific brand guidelines with product messaging that can be used across all different marketing platforms for consistency and clarity.
Chris will explain this more in this video.
Here's a quick breakdown of what's included:
Swipe RIGHT through each of the slides!
Second: how do you USE your Product/Service Core Messaging Document© ?
Our Product Core Messaging Document is simple but comprehensive. It’s a useful product marketing guide for your whole team to use.
This product messaging document is to be used across the channels you use to pitch your product or service to interested customers. The goal is to take all of that messaging, share it around with your team and apply it as much as possible.
The use is limited only by your imagination.
Watch Chris’ video to learn more!
See our Product/Service Core Messaging Document© in real action with a client example!
Hear From A Client
“Chris and the team at Melotti Media collaborated with us to develop and refine our message, allowing us to effectively communicate with multiple audiences. It wasn’t just the copywriting services, but also the marketing strategy, guidance and advice that we found incredibly valuable during an important transformation of our business. We’re grateful to have Chris by our side.”
Nathan Simpson – National Sales Manager at Real Flow Finance
Ready to take your product/service messaging to the next level?
Choose your package below!
Bronze
Core Messaging
-
Essentials for your product/service messaging
-
30-minute strategy session to discuss your product/service messaging
-
Core Messaging Document to solidify your product/service's top line messaging:
◉ Product Description
◉ Extended Product Description -
2 rounds of on-brief changes
-
Silver
Core Messaging
-
Establish your product/service communication direction and messaging guidelines
-
60-minute strategy session to discuss your product/service messaging
-
Full Core Messaging Document to use across all of your content and marketing:
◉ Product Description
◉ Extended Product Description
◉ Relevant customer problem
◉ Product promise
◉ Product purpose
◉ Product positioning
◉ USP (Unique Selling Proposition)
◉ Product Boundaries -
2 rounds of on-brief changes
-
Gold
Core Messaging
-
Your comprehensive product/service communication direction and messaging guidelines
-
60-minute strategy session to discuss your product/service messaging
-
Full Core Messaging Document to use across all of your content and marketing:
◉ Product Description
◉ Extended Product Description
◉ Relevant customer problem
◉ Product promise
◉ Product purpose
◉ Product positioning
◉ USP (Unique Selling Proposition)
◉ Product Boundaries
◉ Target Market
◉ Features and Benefits Matrix
◉ Product Advocacy -
2 rounds of on-brief changes
-
Achieve the results your business deserves with product/service messaging services by Melotti Media.
What's it like working with Melotti Media?
